I'd recently given birth to our second child, Molly, and was busy being mum at home to both her and our two-year-old son, Harry. During July that year, I'd made a huge decision to sell my business of three-and-a-half years. I'd been busy running a bridal boutique and absolutely loved what I did. However, once I'd had my little ones I was then having to pay full-time staff on top of all the other overheads, and there just wasn't enough left for me at the end of each month – yet I still had all the stress and responsibility.
As much as I loved being mum at home, I soon realised that I needed something more. Forever had been in my life for the previous eighteen years as my mum had built an amazing business during this time. Eleven years later, my sister also joined the business and has been a real inspiration. I've always seen how hard they have both worked to achieve a fabulous lifestyle and I really wanted to be part of that too. It still makes me giggle though, as my sister and I both swore we'd never join! I even banned any Forever conversation between them in my presence as it was all they seemed to talk about!
From making the decision that the time was right for me, my business flew pretty quickly. I had a sense of urgency as knew that I needed an extra £600 per month to replace my shop income. In three months I'd achieved this, had built an amazing team and made some wonderful friends. Six months later I made Manager position; I couldn't quite believe it! My income is more than I'd thought possible when I started and I've also achieved Earned Incentive thanks to an amazing and supportive team. It's amazing what happens when you set solid goals!
It's not always easy, and yes it is a balancing act, and sometimes you do need to give up a few other things in order to make the time to grow your business.
I have some fabulous people in my team who I know aren't far behind me, and helping them is just so inspiring. We all make sure we are at every event, whether it be a Success Express, the Global Rally, or the BPs and trainings. This has been so important in helping to keep everyone motivated and excited.
I’d like to say a huge thank you to my mum and my sister for not giving up on me and for being such fantastic role models. I see the wonderful lives they live, and being able to do the same for my family is my greatest achievement.

Kyra was working as a Deputy Director at a Women’s and Children’s Charity…
I had worked in this career to a high position after twenty years of investment and study when I was introduced to the opportunity. My job role took up fifty-to-sixty hours a week and by the time I got home to my beautiful daughters and husband I was exhausted.
I was passionate about the work I did and wasn’t looking for another option, but I knew my life wasn’t in balance and the mounting debts we had indicated that the job wasn’t financially or emotionally meeting our family’s needs.
With great trepidation I took a look at the business and saw a way of earning an additional £300 that could ease the pressure. I took a chance and got started in August 2015.
What happened next still feels surreal; I was able to get the financial return on my investment of starting the business within ten days and by the end of the month I could see the profit in my purse.
As a family we began to breathe. Working in the pockets of time around my demanding job I was able to build my business from home and within six months matched my corporate income. Ten months later I had cleared any debt we had. I was in a position to leave my job, be a mum at home and have an income where we didn’t have to reduce our family requirements.
Almost four years on, I am still a mum working from home. I am there for my children every day, I never miss an Irish dance competition, a school event, or have to leave them when they are unwell.
I have the privilege to work in the leadership team in Ireland, but my business now spans the globe. World travel is part of my year as Forever provides incredible opportunities to those who work hard in their businesses. My family and I were gifted with a Mediterranean cruise, my husband joined me on a trip to America and I have travelled to the Middle East, Europe and the USA numerous times as a thank you from the company.
The positivity and the integrity of this business is refreshing. I have made lifelong friends and supported others to bring another income stream into their homes. It offers you an opportunity to create a life that you deserve. I am thankful every day for the TIME it has given me for my family. I am Forever Proud.

Claire started her business in January 2014 whilst on maternity leave from a career in education…
I had been searching for a way for me to be a full-time mum but not have to compromise on lifestyle. I suppose when I look back, I also knew I craved success, financial independence and that I wanted to set a great example for my children.
Very quickly I had developed an income that gave me the confidence in myself and belief in the company that I could develop a serious career with Forever and I made the decision not to return to work at the end of my maternity leave in June 2014. In fact, six months in and I was earning more than my full-time monthly wage, working part time around my daughter.
This wasn’t without a very sceptical start. Network marketing was new to me and seeing for myself that I could, in fact, develop a serious career, as well as feeling fulfilled as a mum, made me feel both excited and sceptical. I could see others developing successful businesses so I developed the attitude that if they can, maybe with some work on myself then I could too!
I came with a huge desire to change my life and a great work ethic. This saw me quickly progress through the marketing plan and go on to qualify for the car, travel and chairman’s bonus programmes. My income allowed us to get a mortgage on a house we wouldn’t have been able to previously, which was a huge goal for us and our growing family.
I now continue to develop my business as a full-time mum to three young daughters; Bella, 5, Sadie, 3 and Minnie 1. We have enjoyed not only a dramatic change in lifestyle that the income from my business has given us but also the time it has given us as a family.
I feel free, that’s the best way to describe it. I won’t miss a thing with my children because I’m in charge of my diary. I’m not aware of another opportunity that would enable us the same work life balance, lifestyle and financial security we have currently.
Forever is a way of living for us, not just a job that I pick up for an hour or two at a time and because of this I’m able to show the girls that by working hard and smart, anything is possible if you’re bold enough to chase after your dreams. I use the nooks and crannies of the day to work my business, and the beauty of it for me is that many of the business-building activities are incorporated into life as a busy mum, perfect!
Our girls are growing up in a positive environment, with people with great attitudes, and around other children that we meet on the trips away with Forever. The travel incentives have been really special to us. I’ve used them as a way to enable the girls to see parts of the world that we wouldn’t have been able to prior to me starting my business. I feel privileged that the company has invested in me, as the training and the people we have met as part of those trips have been incredible.
I’m driven by being able to show others that you can absolutely have both! You can have the time with your children whilst they’re young without having to sacrifice income, career satisfaction and personal development.
My passion is to help others to see the potential in the marketing plan and help them to learn the skills necessary to make the changes they’re looking to make to their lives. I’m a very proud Network Marketing Professional and am really excited about the future not only for our family but for the people we work alongside and the industry as a whole.

Millicent joined Forever in August 2003 and was very enthusiastic about the dream of becoming successful and financially free, but she didn’t know that Forever had more in store for her...
I was a law administrator with four children, so travelling was restricted but I wanted to see the world. Then, in February 2004, Forever gave me the opportunity to go for a month’s holiday in Kenya, and this is where my travelling dream began to become reality. The opportunities opened when I started sharing Forever with all my friends and relatives, and I could see that the business offered exponential growth. I qualified for the Manager position but my husband Jasper, who was an accountant, was still sceptical. The marketing plan was too good to be true, but he was willing to learn and got to work.
Back in the UK I had also qualified for an incentive that took me to Athens, Greece. Whilst there, we requested the help of Rex Maughan, Forever’s founder and CEO, to see if we could get Forever into East Africa. On a mountain with the breath-taking view of the Acropolis, Jasper and I had the chance to talk to Rex about the East African distributorship, and we were amazed when he gave us the go ahead.
Jasper had clearly caught the vision as well and we left the UK for Kenya in 2005. Whilst there, we worked with a team of other Forever Business Owners and Kenya had its grand office opening in Nairobi in August 2005. This later expanded to both Uganda and Rwanda which contributed to the success of Forever East Africa.
Our hard work had paid off and in 2006 we qualified for an exclusive training event in Stockholm, and by the end of that same year we had qualified for the 2008 World Rally Tour! Our travelling adventures didn’t stop there, and to date Forever has also awarded us with gifts of travel to Phoenix Arizona, Las Vegas, Cottonwood Cove on Lake Mohave in Nevada, Colorado, Texas, the Grand Canyon, Dallas, South Africa, Zanzibar, South Sudan, Washington DC, Bahamas, Hawaii, Singapore and many other Forever resorts.
I’ve been overwhelmed by the generosity of Forever as a company and in recent years we have even received bonus cheques of over £174,000! It’s a great comfort to know that we are not alone – we are supported by a great team of achievers – and we truly believe in the business opportunity and how it’s changing lives.

When I first joined Forever, I thought I would be able to operate it through a beauty blog I had and almost be ‘faceless’ to it. The first few weeks I read and watched as many of the trainings as I could. This quickly gave me a realisation that I wouldn’t have a successful business being faceless. By the end of that first month I majorly stepped out of my comfort zone to become the face of my business.
As a manager within an HR department I was a little fearful over how people might react to my new business. I was SO relieved to actually experience positivity and excitement - so many work friends came to my launch! I hadn’t needed to be scared at all. The negative comments I did get made no impact as I was just so engrossed in getting into a rhythm with business, that I had no time to care about negativity.
After a series of launches and a huge burst of energy, I hit the supervisor position and truly felt like I was capable of reaching further promotions. I remember a training event focusing us on Eagle Manager and seeing the reward was a 5* trip to Cancun at the Moon Palace, I was determined to achieve it. Working towards that was fast, tough, exciting and rewarding. I will never forget that Christmas Eve when I hit the incentive. The best Christmas present ever.
Behind the fast pace of my business at the beginning was a vision to create space in my life to have children. I knew that I would need IVF but what I didn’t want was to have to talk to anyone about it, least of all my boss. I didn’t want to be putting in time off requests and I wanted to limit the impact stress would have on me. On my one-year anniversary with Forever I left my job and hit the Senior Manager position.
Success kept coming, I felt unstoppable at one point and was so happy to be coaching and leading teams of amazing women and men who wanted to achieve for themselves. I haven’t been a perfect leader, I have been a learning leader, learning from my mistakes, growing and adapting and also letting go when I have needed to.
By the time I had my daughter Ivy, I was a two-time Global Rally qualifier, a two-time Chairman’s Bonus achiever and two-time Eagle Manager. I was insanely proud of that, but most of all I was proud of my team for being self-starters, self-motivated and determined to enable me to be fulfilled as a new mother. I was able take time off and, on my return, dramatically reduce my working hours with my team. This did mean a drop in income, like anyone reducing their hours would expect. At first this was uncomfortable until I reached a new level of stability in my business.
My desire to achieve goals didn’t disappear and when I realised my volume was close to achieving Global Rally, I increased my working hours so that I didn’t miss out. I also kept focus on my New Zealand team to see them make history as the first Manager business over there. I feel so grateful for my experiences and I know that my connection with Forever will be lifelong. This is the only business I know of where you adapt your work around your needs, ramping up and quieting down when you need it. What I have massively appreciated in the last two years is the global scope of my business and what it has taught me in terms of being more efficient and focused. The way I run my overseas business is different to how I have run my UK one, and I am excited about the change in my UK business to align these. It’s going to take time, but I am in no rush!

Network marketing was not a new concept to Annie as her parents had started their network marketing business alongside another company when she was six years old…
A few years in, my parents were both able to leave their jobs and work their business really flexibly from home around myself and my two sisters. This gave us an amazing upbringing with unlimited time and lots of memories as a family, so I have a lot to thank the industry for!
It never crossed my mind that it could be something that I could do also, as my experience of network marketing stopped at their company and that just wasn’t for me.
After studying fashion design at university, I landed what I thought was my dream job as a designer in London. At first this was a whirlwind of excitement, however, as the time went on, I started to feel less and less enthusiastic. I didn’t feel fulfilled, I worked really long hours, had a long commute, and I hated that I was constantly wishing time away until home time or the weekend. From this job I realised a few things - I didn’t want to have a boss, I didn’t want someone to be in control of my time, and I wanted the freedom to not be tied down to one place.
It was finally a phone call with my mum and me voicing this when she said, ‘Annie, why don’t you take a proper look into network marketing and find a company that’s right for you that you can get really passionate about…’ So that night I did some real research and it finally clicked! I realised that network marketing was exactly the answer. I researched companies and when I found Forever I knew it was right for me. I searched on the Forever events Facebook page for an upline and got started the next day in October 2016.
When I started, although I had full belief in the industry and the company, my belief in myself took a while to build. However, the incredible training and support I received helped me grow and develop. I attended every event, read every book I was recommended, and my business started to grow. Early in 2018, I hit the position of Manager giving me so many more choices. I was able to leave my full-time job and also move to and explore a new city altogether!
It’s creating that time freedom I’ve witnessed first-hand that drives me. Building my business has been an absolute rollercoaster ride and really hard work, but I wouldn’t change any of it! I’m completely obsessed with what I do now, I have met the most incredible people, love working with my team, and I am so excited for my future with Forever.

FUELLED BY FITNESS

I joined the business through my love of the products and at that time I was also training to be a personal trainer, a job which I thought would fit around the children and mean I didn't have to give up my passion – fitness! I'd been a stay-at-home mum for six years at this point; I was lucky as I didn’t have to work, but I really missed my financial independence and that sense of providing for the family.

I spent the first year retailing, mainly the sports and weight management products, and I built a great retail business, but I was petrified when it came to building a team. I had little belief that anyone would listen to me and I worried about their opinions, so I sat happily at Supervisor for about ten months. Then, in February 2014, my third child was born and everything changed.

I met up with my upline who gave me a small nudge and I left that meeting with self-belief, a fire in my belly and a huge desire to have something more. I spent a lot of time working with my team, working on my self-development and learning to get better in all areas of the business, and I’ve developed a passion for helping others and seeing in them something they don't. I have recently separated from my husband and it’s been incredibly challenging, but Forever has given me the financial stability to start my life again. I now work Forever around three beautiful children and I've still not had to give up on my fitness passion. In fact, Forever has enabled me to achieve more. The products have changed my performance in the gym – I use Forever Aloe Vera Gel, Forever Arctic Sea and Argi+ daily, and Forever Pro X2 bars and Forever Lite Ultra are also staple snacks in my life.

I use my attitude to training in the gym to benefit my mindset in the business. When you want to achieve a goal in the gym you have to dedicate time to learning how that’s done, you have to be passionate and fired up enough so that the goal is tunnel vision, and you have to take daily consistent action! There will be tough days where you feel it’s not possible, but you just support yourself with a good coach who encourages you, and when you are training in the gym at times when others are out socialising, you hear things like 'lighten up' or 'you're crazy', but you go even on the days you don't want to because the goal is that important to you – my success in Forever has been down to applying this exact mindset to my business!

FITNESS, FREEDOM AND FOREVER

After seventeen years in the military, Dewi Winkle from Ripon, North Yorkshire, took the decision to embark on a career in sport and event management. It was a difficult decision but, alongside working as a triathlon coach, he wanted to be involved in creating events that challenged people.

The last eleven years have seen him working in a variety of posts including roles at the Asian Games in Doha, working for British Triathlon, operating as an open water swim coach in the Caribbean and Mediterranean, and co-ordinating challenge events for a military charity. Eventually Dewi settled down in North Yorkshire with his partner Dawn where he manages The Wattbike Studio, trains triathletes and organises the annual iconic Scilly Swim Challenge on the Isles of Scilly. With a passion for motivating others and guiding people into a healthier lifestyle, it was perfect timing when he met Global F.I.T. Ambassador Mike Butterworth and his partner Lindsey Jackson…

Dewi says:

I recall Mike saying, “You come across as a personable and enthusiastic coach, might you be interested to learn about a business that might suit you?” Obviously I answered yes. I was really intrigued and excited; the business model, products and team-building hit a chord with me as I wanted to sell products that tied into my work at the studio. Forever’s products were perfect for my varied customers and the more I learned the better the opportunity seemed.

I’ve been in the business eighteen months now and I still ensure I achieve my 4CCs every month. I want to continue building my retail business and team, and I’ve recognised that the only barriers are the ones that I put up myself. I am really appreciative of having an opportunity that allows me to work when and where I want, at the pace I decide. Stepping out of my comfort zone has been essential, and I’ve come to realise that this will be a business that continues to educate me.

Living in the Yorkshire Dales, being surrounded by loyal people and deciding how I choose to work really suits me; having a job that allows me to improve people’s fitness, self-esteem and wellbeing has made me very grateful. There aren’t many jobs that allow you to give people a business, and that’s a real privilege – thank you Forever!

A FUN-FILLED BUSINESS

Supervisor Grace Oyerinde’s journey started when her friend asked her if she would host a Forever product launch at her home…

I agreed as I was happy to support my friend, but I also liked that I wouldn’t have to lift a finger in preparation for the party – she offered to organise the catering and everything so that I could simply be a guest in my own home. To be honest though, I was also curious; my knowledge of the product range was very limited. I had only been introduced to Forever Bright Toothgel previously, so I was interested in learning a bit more.

We had a lot of fun that evening, sixteen people attended in total and I was impressed by how professional the team was at setting up and presenting the products. I was also struck by the integrity of the company – I loved that they offered a sixty-day money-back guarantee and that the aloe was organically-grown, pesticide-free and hand-harvested. I was also fascinated to learn about the nutritional ingredients contained within the products. I made the decision to buy the Business Owner Box as I wanted to benefit from the discount on future purchases. I was not interested in the business side of things – I had work and other commitments – I was just keen to get my discount!

Throughout the months that followed I naturally found myself talking to friends, family and colleagues about the products. I used all the products in the Business Owner Box, I went on and did the C9, and I purchased other products for personal use too. Friends and family wanted to know what I was doing and how was I doing it, and, five months later, I realised that my Forever business had taken off. Despite being a mother of three young children, holding two jobs as an accountant, and working other commitments such as teaching Sunday school, I was determined to give my business a real go. I held my first product launch, which was promptly followed by further presentations, and although not all were well attended, I quickly learnt that it wasn’t really about the volume of people, but engaging those who had a passion for the products.

The success I’ve seen so far has been down to my passion and the amazing support given by a Senior Manager in my upline, Celestina Egbor. I’m having so much fun hosting tea parties, doing table-top displays in my local community, and supporting my friends with their respective launches – I really have loved every minute!

"I was determined to give my business a real go"